Tuesday, October 13, 2009

Daylesford handmade gem - Lark

Tell us a little bit about your store?
Lark's new shop is tucked away in a laneway in pretty Daylesford, Victoria, and opens every day except Wednesday from 10.30-4.00. Dayleford is just over an hour from Melbourne.

Lark is well-known for its own range of hand-knitted baby toys and vintage accessories. The new shop extends this to include goods from around the globe for all ages, including jewellery, homewares, stationery and t-shirts. Expect to find beautiful art prints by London's Belle & Boo, Japanese zakka and books, picnic sets from the ethical Danish label Rice, handmade children's clothing, craft kits, zines and a host of handcrafted products from Melbourne designers including Beci Orpin, Victoria Mason, Betty Jo, Little Shop Of and Twiglet. Very friendly service, free showbags, and advice dispensed on what to do around Daylesford for visitors!

When/Why did you open your store?
We felt that Daylesford was much in need of a handmade/crafty store, plus we were also excited by the idea of meeting our customers in person as well as 'virtually' so when a huge old factory came up for lease in town we took it on. As well as the shop, Lark now has it own office, studio and warehouse all under one roof.

What labels designers do you stock in your store?
See above! We also sell the work of crafters from around Central Victoria. When I first moved to Daylesford three years ago I noticed a real lack of outlets for local crafters to sell their work. My friend Kate and I started up the Daylesford Makers Market, which has been really popular, and hopefully the Lark shop will provide a further opportunity for talented local makers to sell their work.

Why do you love handmade so much?
I love handmade because it is so personal, expressive and unique. Buying handmade usually also means that you are supporting small businesses, local makers or fairtrade groups, rather than lining the pockets of large corporations.

Name five feelings that your customers will feel when they enter your store.
Welcome, excited, nostalgic, charmed, surprised.



Visit Lark at
4a Duke Street, Daylesford (behind the MS Shop) (03) 5348 1853
Open 10.30-4.00 - Mon, Tue, Thur, Fri, Sat, Sun (closed Wednesdays)

For more directions visit their website

9 comments:

  1. What a lovely shop. Looks very fresh and inviting too.

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  2. Wish I could be there "playing" with you !

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  3. I wish I could come and visit right now

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  4. Ooooo.... what a gorgeous store.
    I could spend hours in there!

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  5. What a fabulous looking shop. Hope to visit it one day
    Alison

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  6. oh my ...... but that is the prettiest store I have seen....

    :-)

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  7. what a pretty shop, and lovely interview :)

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  8. I visited Daylesford last January and I thought it was one of the prettiest towns in Vic! Now...I just need to work out how I can get back there again so soon!

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  9. great pics!! Daylesford is great - any visitors to Vic and Melbourne need to try and get there it is very pretty and very worth it!!

    ~ Samone

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